Episode 95 | Steel Lafferty
While we might all know Steel from his social media presence over the better part of the last decade, many might not know how he got to where he is today in terms of sponsor support, social following, and riding resume. Steel started riding at the age of 9, and only a few years after signed his first paying contract with the biggest brand to ever be involved in wakeboarding, Nike. A hole in one at the ACC, the triple flip, navigating sponsorships, getting on MasterCraft, Red Bull negotiations, events that move the needle, athletes and how to build them into “stars”, golf, and X Games Real Wake 2016, 2017, and 2018. Hear all that and much more in Episode 95 of the Grab Matters Podcast with Steel Lafferty!
